Disney opens first mall store in China, advised by Savills

Disney Store, exclusively represented by Savills China, has recently celebrated the grand opening of its new outlet in HKRI Taikoo Hui Mall. The shopping mall is located in one of the most vibrant shopping hubs in central Shanghai.

This branch is Disney Store’s second store in China, and the first of its store to be located in one of the country’s premium shopping malls.

The store offers exclusive for China collections and merchandises, including the M28 Mickey Collection of high-end fashion bags, Mickey Mouse Denim and Minnie Mouse Bow.  Items from across the brands of Disney, Pixar, Marvel and Star Wars are exhibited in different themed areas throughout the store.  The opening weeks also feature an exclusive Golden Metallic Mickey Wall made from key chains.

Following the success of China’s first Disney Store in Lujiazui, Shanghai which debuted two years ago, Savills retail team now adopt a new approach by offering Disney fans an exciting shopping experience complemented by the mall’s vibrant environment.

Joey Chio, Director of Savills Shanghai Retail, said: “The Disney store in HKRI Taikoo Hui is the second Disney store, as well as the first mall store, in China. As its exclusive representative in China, we are proud to have introduced this innovative ‘first of its kind’ Disney store format to the Chinese market, giving customers a unique and more exciting shopping experience. Shanghai Disneyland has attracted tourists from all around the world since its grand opening last June, and we believe their stores will do the same.”