Residential Developers to leverage data analytics in land purchase and development sales

Given the dynamic market environment with escalating interest rates and construction cost inflation, developers need to be agile and well-informed on land and residential sales pricing.

Real Estate Analytics, the recent buyers of SoReal Prop, are leveraging their real-time sales data alongside their deep understanding of data science and machine-learning capabilities to determine and rank key drivers in developer land pricing and unit sales.

Chris Marriott, CEO, South East Asia, Savills says, “There’s ample data in the marketplace, be it from URA or other sources; and most advisors are able to give a two-dimensional view of what’s happening in the market, but there has never been a multi-dimensional tool that accurately determines the best price to bid for land, identifies ideal unit sizes and mix and launch price optimization. ‘REA Developer Suite’ harnesses data intelligence to deliver this uniquely accurate tool that places the user ahead of their competition.”

The Developer Suite is a game-changing solution that will fundamentally improve decision-making for developers. Through this product, developers will be able to drive efficiencies and margins across the end-to-end life cycle of business activity from land screening and ‘best-use’ building to launch price optimization and monitoring on-going sales. The agreement brings together cutting edge global real estate advice, Asia’s leading Real Estate Data and AI company and one of Singapore’s leading industry-recognized consulting firms.

“We are excited to provide groundbreaking artificial intelligence and predictive technology to our experienced clients and Partners, offering innovative solutions to dramatically improve productivity in the Real Estate industry” says Jean-Michel Paul, CEO of Real Estate Analytics.

“LanciaConsult has been working extremely closely with Savills and Real Estate Analytics, who both have a formidable prowess in the real estate industry. Combining Savill’s presence and experience, REA’s unique technology, with our own 10 years plus entrepreneurial consulting in the region is incredibly exciting. The REA Developer Suite fundamentally changes the game for property development pricing for the sector and we are already having strong positive market reactions.” says Jeffrey Cronkshaw, CEO of LanciaConsult.

This unique global first offering, developed in Singapore, promises to revolutionize decision making in the residential development industry through the creation of an end-to-end data ecosystem – with a foundation of accurate live time data collection, through data processing and data humanization for practical purposes in the real estate markets.

The collaboration provides a distinctive market proposition in a high value industry.