Savills Place Strengthens Its Marketing And Branding Presence In Real Estate In The “Meet The Experts” Conference

In attendance were hundreds of industry players and more than 20 market experts who delivered rounds of interactive panels and comprehensive presentations on Viet Nam’s hotel, hospitality, and property landscape.

Ms Eva Cecilia, Head of Savills Place, shared: “So refreshing to see face to face conferences are here again. From the conversations, there's a hint of positivity across. Things are going back, trends are looking good BUT (doubly emphasizing this) we need to take everything in moderation. Companies are optimistic but realistic.”

“This means that companies, more than ever, are very discerning of navigating their cost centres. The first thing that usually gets cut is the marketing budget. Thus, companies need to focus on strategies and initiatives which are cost effective but at the same time promise to deliver commercial targets. That’s where a clever branding and marketing strategy comes into play.” Ms Eva added.

Also attending the event is Ms Nguyen Thi Oanh, Senior Manager at Savills Place, who emphasizes the importance of events like the MTE: “By constantly updating ourselves with what’s going on in the market helps our team build an overall awareness of the situation and a broad knowledge across different real estate segments. Thus, we can formulate bespoke and thorough marketing strategies to properties, allowing them to achieve their commercial targets and enhance customer experiences.”

Savills Place provides marketing, branding, and placemaking specifically for the real estate industry and is the first and currently only agency under the Savills’ ecosystem in Asia Pacific region. “By carrying in-depth knowledge of the real estate and a deep understanding of customers, we deliver essential strategic tools that promote and add value to properties with the end goal of providing tools to help reach commercial targets,” said Ms Eva.

Looking for marketing solutions for your properties? Get in touch with our team here!